The brief
Redpeaks Monitoring is a software application that lets you check the health of SAP systems at a glance, detect problems and be alerted in real time.
After 9 years, the company wanted to undergo a complete rebranding, from naming and brand identity to website and digital communications.
Redpeaks entrusted Kanji with the project of modernizing the company's image and consolidating its position as a major player in its market.
After 9 years, the company wanted to undergo a complete rebranding, from naming and brand identity to website and digital communications.
Redpeaks entrusted Kanji with the project of modernizing the company's image and consolidating its position as a major player in its market.
- Strategy
- Design
- Résults
Kanji provided Redpeaks with a 360° strategy to overhaul its entire brand image. The keyword of the strategy is “coherence”, so that all digital media, website and documentation are aligned. Redpeaks finally gets the recognizable identity it deserves.
Total transformation for Redpeaks: a design inspired by the mountains that frame their offices and a storytelling inspired by high-mountain adventures. As for the website, it must offer technical information made accessible to all. The aim is to position Redpeaks as the number one SAP monitoring solution on the market.
- KANJI and Redpeaks have been working together since January 2023.
Complete naming and rebranding of the brand
Website redesign, content creation and SEO
Bi-monthly Linkedin posts
Creation of all internal/external media
